About us

We help businesses grow.

Must Uba is a marketing agency from Tallinn that has helped over 100 businesses get more clients, better visibility and measurable results.

100+

Businesses helped across Estonia

10M+

In sales generated

Years of experience

Our story

Born from frustration. Grown on results.

Must Uba was born in 2021 with a simple idea: marketing doesn't have to be complicated or expensive. We saw too many businesses spending money on advertising that didn't work — simply because nobody had explained what they should be doing.

We started small — a few clients, a lot of learning and even more working hours. Today we have helped over 100 Estonian businesses — from one-person companies to manufacturers with hundreds of employees.

Our mission is to make professional marketing accessible to every business — not just big companies with big agency budgets.

2021

Must Uba founded

We started with two people and a big dream. First clients, first results.

2022

Äripäev Radio

Our first media appearances. We spoke about SEO and digital marketing on Äripäev Radio.

2023

50+ clients

The team grew and the service list expanded. We added AI optimisation.

2024

International expansion

We started offering services in English and Spanish. First international clients.

2026

100+ clients, €10M+ in sales

By today we have helped over 100 businesses generate more than 10 million euros in sales.

Our values

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Results, not talk

We measure everything. Every decision is based on data, not opinions. If something isn't working, we say so honestly and change the strategy.

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A partner, not a supplier

We're not just a service provider — we're your marketing partner. Your success is our success. Your goals are our goals.

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Transparency always

You see exactly where your money goes, what we do and what results we get. No hidden fees — just clear reporting.

⚡

Speed and flexibility

We always reply within 24 hours. The market moves fast — so do we.

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Continuous development

The marketing landscape changes constantly. We invest in training our team and following the latest trends.

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A personal approach

Every client is unique. No copy-paste solutions — every strategy is tailored to your business.

Our team

The people your marketing is in the hands of.

Marec Herman

Founder & CEO

A marketing enthusiast with 10+ years of marketing and sales experience. Specialised in Google Ads and digital strategy. Featured on Äripäev Radio three times.

Kala Ruudus

Partner agency

Must Uba works closely with partner agency Kala Ruudus — together we offer clients broader marketing expertise and creative solutions.

We are always looking for talent who share our passion for marketing.

info@mustuba.ee

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