Blog

Practical marketing, SEO and AI advice. We only write about what we do for clients every day.

Google Ads

Google Ads 2026: 7 changes every business owner needs to know

Google is changing its advertising system drastically. Here's exactly what it means for your business and how to adapt.

March 28, 2026 · 8 min read
SEO

10 SEO mistakes costing you clients every day

Most Estonian websites make these mistakes. Do you? Check the list and fix them today.

March 15, 2026 · 6 min read
NEW
ChatGPT Ads

ChatGPT Ads Are Live in Europe: The Complete Guide for Businesses (2026)

What they are, who sees them, what they cost and how to start. A new channel with 900M+ users and almost no competitors yet.

1 September 2026 · 11 min read · 📄 PDF
API & Automation

API integrations: how to make your business systems talk to each other

If your team copies data by hand, you pay salaries for work a computer would do in seconds. A practical integration guide.

12 August 2026 · 9 min read · 📄 PDF
GEO & AI Search

GEO: how to get found in ChatGPT and Claude search

Your next client doesn’t Google — they ask AI. If AI doesn’t know you, it recommends a competitor. GEO is the new SEO.

5 August 2026 · 10 min read · 📄 PDF
E-commerce

Building an online store in 2026: cost, platform choice and a step-by-step guide

What a store really costs, WooCommerce vs Shopify, and which mistakes eat your sales. Everything before you order.

29 July 2026 · 11 min read · 📄 PDF
Web Development

Website creation: what it costs and what to ask before ordering

Realistic prices, the process step by step and 10 questions to ask every provider. An honest, no-sales-talk guide.

22 July 2026 · 9 min read · 📄 PDF
SEO

SEO optimisation: how to reach Google’s first page

93% of web visits start from search. A 90-day plan, the three pillars, and an honest answer on how long results take.

15 July 2026 · 11 min read · 📄 PDF
Äripäev Radio

How not to lose market share in difficult times

On Äripäev Radio we discuss why you shouldn't abandon marketing in a crisis — and why that's exactly when it's the cheapest growth opportunity.

January 2023 · Listen on Äripäev ↗ (in Estonian)
Äripäev Radio

A marketing agency — a big cost or a profit?

Agency or in-house marketer? An honest discussion of when an agency pays off and when it doesn't.

Äripäev Radio · Listen on Äripäev ↗ (in Estonian)
Äripäev Radio

How to make your website more visible online

SEO basics on the radio: what every business owner can do themselves so Google can find them.

May 2022 · Listen on Äripäev ↗ (in Estonian)
AI & Automatiseerimine

ChatGPT turunduses — 10 konkreetset kasutust

Not theory — the exact prompts and workflows we use every day for our clients.

Coming soon
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Social Media

TikTok for an Estonian business — is it worth it?

TikTok is growing fast. But is it right for your business? An honest analysis with numbers.

Coming soon

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